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Supply and Demand: For Pink Products

July 8, 2014 - Larry Claypool
Whether guys want to admit it or not, it’s our better half that make most of the purchases around the household. It’s a fact of marriage. One area that might debunk this theory is with our hobbies — mostly with our hunting and fishing gear. Yes firearms and fishing gear receipts are not to be left where the ‘boss’ can see them. Only in the past 10 years or so have women started to be more active in the outdoors. That has created a demand for ‘pink’ products. And in the past two years the supply has caught up with the demand. At least it would appear that way. In every retail outdoor shop there is now a PINK version of nearly every outdoor product; from guns, knives, bows, fishing rods and reels, seat covers, trinkets, camo patterns and many, many more. Yes, pink is here to stay. Mass marketers and manufacturers have made this possible — because of demand. Retailers say so, and so does their cash registers. One successful regional outdoor chain, Goschinski’s Fin, Feather and Fur Outfitters, says so too. “There’s a lot going on with women’s products right now,” said Jake Jacobs, key buyer for Fin, Feather and Fur of Ashland, OH. The Fin has four outdoor stores in Ohio (Ashland, Cleveland, Canton and Youngstown). “It got to the point where manufacturers were saying ‘gosh this segment is really growing’. They’ve finally done that (responded to the demand),” added Jacobs. “They now have women clothing, camo clothing, that fit. Ten to 15 years ago if a woman wanted to go hunting they’d had to get guy’s outfits. They wanted more comfortable outdoor clothing, and they could do better in clothes that fit. The manufacturers paid attention,” said Jacobs. “And now women are looking for casual camo wear too.” The casual camo clothing and accessories have exploded too. Jacobs said in the past few years big manufacturers started putting pink camo into ‘every-day wear’ jackets. “Unbelievable sellers for us have been camo and pink fleece hoodies and soft shell rain proof jackets.” The big industry outdoor market has had some help along the way from more women ‘huntresses’ on television. From the ‘Lady Hoggers’ to Tiffany Lakosky to now Eva Shockey, who have all donned camo wear and gear that ‘fit a woman’. Whether it’s a pink bow, Under Armour camo compression shirt or camo night gown; these women have helped pave the way for an endless number of new products that feature pink and camo patterns. Eva Shockey (co-host of ‘Jim Shockey’s Outdoor Adventures’) proved that the success and impact of women in the outdoors is here to stay when she donned the cover of Field & Stream magazine recently (May 2014). She’s the first female to make the cover of that iconic publication. OVO Pro Staffer Jon Parsons said he appreciates the availability of more products for women in the outdoors. “Look at all of the women into the outdoors that are on Facebook. It’s like a major explosion! I welcome it greatly! My wife has been into it more and more lately after nearly 20 years of showing no interest. I think that her seeing a great amount of women joining the ranks shows her that it’s not only a man’s world,” said Parsons. Well said. Pink is in to stay, and so are women in the outdoors!


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Pink bows for women are a big hit in the archery industry.