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GunTV Shopping Network to Launch...No Kidding!

December 17, 2015 - Larry Claypool
We need one more TV shopping network. Right?

Before you say, “NO”, listen up! It’s all about GUNS!

Now you’re paying attention.

Why didn’t I think of this? It’s called GunTV, or GTV Live Shopping.

And this is for real! And going online, well television actually and online, in a few weeks (January 2016).

GunTV is modeled after shopping network channels QVC and Home Shopping Network. A big difference for GunTV will be a focus geared toward a male audience.

That is not to say, however, that only men will be making the purchases on this new network. We all know that outdoor products now also have a greater appeal toward females who are spending more and more time in the outdoors.

This brings up two good points about the new network. Firstly, GTV Live Shopping’s product lines will go beyond just firearms. More on that below. Secondly, we know it won’t only be men watching these fancy multimedia presentations. I predict we’ll all get sucked into watching these broadcasts. And who cares who will be making the purchases. It should be entertaining television. And if not, it beats watching reruns of Two and a Half Men.

If not for any other reason to tune in, I feel a good portion of us will watch GunTV just to see new, shiny guns and other trinkets and accessories. Let’s be honest, you’re in!

Now the ‘beyond the firearms’ part. And hopefully this won’t dilute it for those just wanting to see more guns. There are plans to sell many, many types of outdoor products on GunTV, including: all types of (legal) firearms, gun and shooting accessories, archery equipment, hunting gear, tactical gear, hunting clothing, game calls, treestands, trail cameras, decoys, dog training supplies, knives/tools, fishing and boating gear, hiking and camping equipment, and much more.

All of the above products will not be sold when the network launches but co-founder Valarie Castle said the programming will appeal to the gun-loving fans. Their slogan is, “Live Shopping. Fully Loaded”.

Castle said the goal of GTV Live Shopping will be to expand to a 24/7 lineup in its first year. They will start out with four hours of programming a day, late night in a 1-5 a.m. time slot.

It appears that GTV is leaving no stone unturned with ramping up the new project. They plan to offer a ‘social broadcasting platform’, streaming on social networks to capitalize on mobile, text/sms, push and social media networks with ‘real time’ planning and placement capabilities. They also plan contests and engaging interaction with their customers.

The idea for the firearms shopping channel was envisioned to appeal to gun companies, according to Castle. They wanted a new venue to advertise their products.

I doubt that. This is all about making money.

Now, if you think about all of the outdoor products — not just guns — that are manufactured in the United States that may be interested in hawking goods on GunTV, that could be interesting and entertaining. And very profitable for many companies.

GunTV will be broadcast from its home in Palm Springs, California. As of early December they were still seeking employees to fill some jobs with the new network. I found one job posting most interesting: Props/Firearms Wrangler. The job description says: “Television network seeks experienced prop person to manage the constant flow of props and firearms for busy on-air television network.”

Note: California is very tough on gun laws, but no firearms will be sold from that state. Interested guns buyers will be directed to a Louisiana gun dealer, Sports South, who will then dispatch the weapon to your local FFL dealer to complete the transaction.

For additional information on GunTV, and to see job postings, visit their website at: Also click, “Media Kit”, for detailed information.


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