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The Fishhound Club

November 15, 2013 - Larry Claypool
What is a Fishhound? I get regular emails at work from this website, called Fishhound. They tell me how many members they have, and how many big companies are on board with them. Bragging? I didn’t know. Did they want free publicity from me? Not sure. Were they selling something? Not sure. I usually read the headline of the email and trash it. Not interested. A recent email from Fishhound caught my eye though. They boast having “the world’s largest online fishing community”. What does that mean? Do they own a small island in the Caribbean? No, I guess they’re counting club members, or Facebook Likes or Friends. They claim to have over 300,000 fisherman on Facebook. My recent research showed they have over 615,000 Likes on Facebook. That’s a large community, I guess. A recent press release from Fishhound said, “the outdoor industry's largest word-of-mouth marketing platform”, announced its acquisition of Lucky Tackle Box (, a popular subscription service that introduces new lures, baits and terminal tackle. I kept digging though. What is Fishhound all about? It’s a club! OK, we’re getting somewhere. What kind of club? “OK”, I thought, they’re collecting email addresses. No it’s got to be more than that. They’re really boasting their connections and big names in the fishing industry. To the Internet and Google Search I went. I landed on This was confusing still. “What are they selling?” I kept asking myself. What is the club? Well, the general idea of the website is this, “ is a website dedicated to the fishing community, their main attraction is the local fishing reports that are available 24/7 and can be updated while their anglers are on the water.” Remember, they have a lot of anglers. They’re much more though. My first impression of the Fishhound Club Membership was like a book club where you pay a monthly fee and they keep sending you books — books you’ll never read. In this case, fishing gear. I was partly correct, you do get fishing gear, and there’s a monthly fee. Part of the difference is you get Gift Cards or Codes to use and you can earn “points” and “extra points” to get free stuff. Help them, help the tackle manufacturers evaluate their products and they give you products. There are two “club membership” levels that you pay for, a Yearly Plan that is $39.96, and a Monthly Plan that’s $9.95. There is a Free Standard Membership plan. There also is a shipping cost for items you get, with $3.99 a standard fee. Depending on what level of participation you plan on doing, it does appear to be a good deal IF you are willing to EARN points. I emphasize IF and EARN because there is some work involved if you want to get your money’s worth and beyond. I guess the “beyond” part is key, because you can earn free fishing gear, and hunting and outdoor stuff too. Simply it works like this. You earn some free items for your membership but they want you to review the items — you select those — and offer feedback, in writing via email or social media. If you wish to do a video review or send photos of your day of fishing that earns you extra points. Extra points that you can get more free stuff. You also get extra points for signing up a friend, offer real time fishing reports or upload pictures and videos. In addition Fishhound Club Members also receive: an official membership card, local fishing reports, member discounts, discounted fishing trips, pro tips and techniques, and a free mobile fishing app. For a very informative video about Fishhound visit this website: If you are a member of this club I’d like to hear your opinion about the service. Is it a good program or not? Send me an email at:


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