The ATA organization is unique as they own and operate the ATA Trade Show. The membership includes manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The show is the industry’s largest and longest-running trade show worldwide. Because it is strictly an order writing event, it is closed to the public.
Many of the business owners I spoke with said sales orders were brisk during the first two days of the event. Many companies also set appointments with bigger buyers to ease the impact during the busy times at the show.
Since many of the larger archery companies use outdoor celebrities to push their products, some of those ‘big-name’ celebs appear at the show. The 2011 lineup included; Jim Shockey, Chuck Adams, Fred and Michele Eichler and Ralph and Vicki Cianciarulo.
The ATA show proves the diversity of archery and bowhunting around the world. The nearly 500 vendors represented 44 U.S. states and six other countries worldwide. With archery very popular in a handful of states in this country it’s no surprise that Michigan, Wisconsin, Ohio, Pennsylvania and Texas led with the number of vendors at the 2011 ATA Trade Show. Michigan had 36 manufacturers or archery-related businesses that were exhibitors at the event. That led the pack. Wisconsin followed with 30 vendors as Ohio (28), PA (26) and Texas (25) rounded out the top five with the most exhibitors at the show.
Total attendance figures were not available by presstime but ATA officials expected 8,000 attendees, with 3,000 of those being buyers.
The trade show also offers companies a chance to showcase new products and innovations. For the local archery shop owners this is their first glance at the newest products on the market. They can also test many of the products. Again this year the bow manufacturers didn’t disappoint with many new models, new gadgets unveiled.
In the crossbow category, Parker Crossbows launched an industry first in the Concorde — which features an automatic cocking system. The patented ‘Quick Draw System’ features a CO2 powered internal cocking mechanism. It’s operated by pressing a button and is quite to operate. Uncocking the crossbow is also quick and safe.
Staying with crossbows, TenPoint Crossbows, of Mogodore, OH, introduced its new Carbon Fusion CLS and Carbon Xtra CLS models. Both crossbows feature TenPoint’s new woven carbon fiber barrel — an industry first. The carbon fiber barrel makes the bow lighter and quieter and eliminates 20 ounces from the original Phantom CLS bow.
In the compound bow category, the Bear Carnage model was a big hit. The new 32-inch Carnage boasts a speed rating of 345 fps. Not to be outdone, PSE is marketing its new X-Force bow with an fps of 345 also. The BowTech Assassin, Darton DS-3800 and Alpine Archery F1 Fireball were heavy hitters in the new products line too.
Editor’s Note: For information about the ATA, visit their Website at: www.archerytrade.org.
According to the Website, “Since 1953, the ATA has been dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting.
“The ATA invests in state agencies that coordinate introductory archery programs such as National Archery in the Schools and the After School Archery Program. To date, the ATA has invested and pledged nearly $1,000,000 to bring archery shooting facilities and introductory programs to U.S. cities.”
A representative of Parker Crossbows (right) points out the finer details of a new crossbow.
Fact BoxFor information about the ATA, visit their Website at: www.archerytrade.org.