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Target Communications Receives 2012 Cabela Award

January 20, 2012
U.S. Sportsmen's Alliance

LAS VEGAS, NV - Target Communications, and owner Glenn Helgeland, have been chosen as the recipient of the 2012 Cabela Lifetime Business Achievement Award. The presentation was made this afternoon during a Shooting, Hunting and Outdoor Trade Show (SHOT) reception at the Venetian Hotel and Casino in Las Vegas.

The award was accepted by Glenn Helgeland and his spouse Judy, and was presented by Tommy Millner, president of Cabela's Inc., Mike Callahan, president of Aspen Partners and Chairman of the Outdoor Business Council, and Bud Pidgeon, U.S. Sportsmen's Alliance president.

The U.S. Sportsmen's Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family's dedication to protecting outdoor sports, including hunting, fishing, and trapping. It is presented to companies that demonstrate the same passion and commitment to protecting America's outdoor heritage as the Cabela family has shown.

"This is our way of honoring the Cabela family and other leaders, such as Target Communications, in the outdoor business community for their efforts to defend our rights," said Pidgeon.

Target Communications was founded in 1980 by Glenn and Judy Helgeland and has produced numerous hunting focused publications, and created the four largest deer and turkey expos in the U.S. These sportsmen's shows are widely recognized for attracting large crowds of enthusiastic hunters. Glenn Helgeland has also been a prolific outdoor writer with more than 21 books to his credit, including some of the most recognized titles in the archery industry. Helgeland is a charter member of the Professional Outdoor Media Association and is the founding editor of Archery Business magazine.

For years, Target Communication has been a major supporter of conservation. Its support of USSA's Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a large impact on hunting and shooting programs from coast to coast.

Fact Box

Glenn and Judy Helgeland has produced numerous hunting focused publications, and created the four largest deer and turkey expos in the U.S., including the Ohio Deer and Turkey Expo.

Cabela's, known as the World's Foremost Outfitter, has grown and prospered from simple beginnings to become the world's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Visit

For more information about Target Communications, visit

The U.S. Sportsmen's Alliance is a watchdog organization that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen's Alliance and its work, call (614) 888-4868 or visit its website,

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