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PA Game Commission Unveils GoHuntPA

June 19, 2014
Ohio Valley Outdoors

SHIPPENSBURG, PA The Pennsylvania Game Commission is offering a sneak peek into its new initiative called GoHuntPA. The Game Commission hired Harrisburg-based ad agency Top Flight Media (TFM) to help develop the campaign. This is the first time that the Game Commission has hired an agency to carry out a strategic communications campaign such as this one.

GoHuntPA is a customer-centric, research-anchored initiative that includes a microsite, TV, radio, print & billboard ads, and trade show banners, in addition to video production. Many elements of the campaign will feature Augmented Reality (AR). All campaign elements will drive hunters to a streamlined, online resource is a website for hunters, by hunters. There, hunters will learn more about hunting opportunities near them, what's in season, how to become a better hunter, where to conveniently buy a hunting license, and more.

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GoHuntPA will address the three main motivations for hunting; hunting for food, hunting with family and friends, and hunting for the peace and serenity that the outdoors provides. The Pennsylvania Game Commission has uncovered that there are many reasons why hunters lapse and don't renew their license. These reasons include lack of free time, work and family obligations, and the perception that there isn't enough land to hunt on. The GoHuntPA initiative will help alleviate those concerns and put hunting back on the to-do list of a significant percentage of Pennsylvanians who consider themselves a hunter, but don't go hunting on a regular basis.

The Game Commission is confident that GoHuntPA is one strategy that will help reach its goal of 1,000,000 licensed hunters afield by 2018.

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All campaign elements will drive hunters to a streamlined, online resource

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