Who reads Ohio Valley Outdoors?

Ever wonder who reads Ohio Valley Outdoors? Our recent reader study found that the people we identified as potential readers when we launched our publication are indeed reading our magazine.

Ninety-six percent of our readers are males and 56 percent are in the 35 to 54 age group. We found that 24 percent of our readers have annual incomes of $76,000 or more, and

22 percent earn between $51,000 and $75,000. Thirty percent of OVO readers make $26,000 to $50,000 annually.

Ninety-four percent of our readers say they attend outdoor shows, and 97 percent indicated they wanted to read about issues and legislation that affect sportsmen.

Not surprisingly, 89 percent of our readers fish, and 80 percent hunt. Fifty percent use a bow and 38 percent participate in archery-related activities.

OVO readers are family oriented. Sixty-six percent participate in these activities with their spouse and 78 percent participate with their children.

Seventy percent of our readers fish for largemouth bass and 72 percent for small mouth. Sixty-four percent fish for crappie and 52 percent for trout. Catfish anglers make up 42 percent of our readers, and walleye anglers 29 percent. Twenty eight percent pursue striped bass.

Eighty percent of OVO readers hunt for whitetail deer and 54 percent pursue turkey. Forty-five percent hunt dove and 42 percent hunt quail. Thirty-five percent pursue grouse and 22 percent seek wild boar. Twenty-seven percent of OVO readers are dedicated duck hunters. Ninety-nine percent use a shotgun and 91 percent a rifle. Fifty-nine percent are blackpowder enthusiasts.

Our readers travel to 20 states plus Canada to hunt and fish. Eighty percent own a truck and 68 percent own boats. Fiberglass bass boats are owned by the majority of our readers, as are aluminum john boats. Fifty percent of OVO readers say they spend 30 minutes to one hour reading each issue, and 64 percent say they save their issues. Forty percent also said they share each issue with other sportsmen.

And, when we asked for comments about our magazine, they were overwhelmingly positive. The one thing you want is for us to keep giving you more of everything we now offer. We plan to do just that.

                                                                                                                                      --E.P.

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